Gift of Life in Bikers’ Christmas stocking fillers

December 11th, 2012

“Our Mediform key rings are for life – saving life – not just for Christmas but will make the perfect festive stocking filler!” That was the message from North West motorcycle safety group Ridesafe Backsafe have announced as Highways Agency traffic officers backed its drive to get more riders to carry the free key rings which are designed to give emergency services vital medical information in the event of an accident.

Ridesafe Backsafe, which covers the whole of the North West, launched the initiative in the summer and it is now being backed by the region’s Highways Agency traffic officers and the North West Motorway Police Group (NWMPG).

Under the scheme, bikers carry a key ring on their machine keys attached to a small, green ‘Mediform tube’. Inside each water and air-tight tube is a small form for personal information – such as blood group or allergies – to inform the emergency services in the event of them being involved in an accident. The forms can also include contact details and notes on any medication being used by the biker.

The biker also places a green key shaped sticker onto the right side of their helmet to inform emergency services they are carrying a tube.

The scheme is based on the C.R.A.S.H. Card concept devised by the Ambulance Motorcycle Club. Ridesafe Backsafe is now making the Mediform tubes available free to all motorcyclists across the North West with a number of dealers stocking them. A list of dealers is at: www.ridesafebacksafe.co.uk/news_more.asp?news_id=105

Other organisations such as Lancashire County Council and the North West Ambulance Service are also backing take-up of the tubes.

Emma Kelly, RideSafe BackSafe Project Manager, said:

“The support of Highways Agency Traffic Officers and NWMPG is very important. Their patrols are very often first at the scene of an accident and can advise paramedics straight away if they have spotted that a motorbike rider is carrying a tube.”

Highways Agency Traffic Officer Tom Delve, himself a keen motorcyclist, is backing the project.

Tom works in the control room at the Agency’s regional control centre at Newton-le-Willows answering calls from emergency roadside telephones, monitoring motorway CCTV cameras, setting signs to warn of incidents and dispatching patrols of on road traffic officers to incidents.

He said:

“I have been supporting this project for a while. As a motorcyclist I know how vulnerable we can be in accidents and, in the event of an injury, how important it is to get the right information to the right people as quickly as possible for the quickest and most appropriate treatment.”

Tom, who runs his own website at www.lancsbiker.co.uk which helps to promote safer biking, added:

“Carrying a Mediform tube could really save a rider’s life.”

Sergeant Neil Anson of the North West Motorway Police Group, which is based at the Agency’s regional control centre, said:

“Motorcyclists are among our most vulnerable road users and any initiative which can help riders in the event of them being involved in an accident is to be welcomed.”

More information on Ridesafe Backsafe and its safety campaigns is available at www.ridesafebacksafe.com.

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